Live cohort · Saturday, 6:00 PM IST

Your business is still
being run by hand.

You cannot see inside it, so every decision waits for you to go and find out. In two evenings you learn what is worth watching in a business like yours, then we build the screen that watches it. You leave knowing why each number is on there, which is the part that lets you change it later. No tech team. No ₹10 lakh budget.

Score my business in 60 seconds Watch the free masterclass

The same systems my team builds for clients in four countries, built with you instead.

What you leave with

Your dashboard, live: built during the session on your real numbers, not a template to fill in later.
The numbers worth watching: chosen for your business, with the reasoning written down so you can defend it.
Your first automation running: whichever one the dashboard shows is costing you most.
The remaining four, mapped: customer record, follow-up, ops and content, in the order that makes sense for you.

Built live, with you, on free and low-cost tools. Two evenings is enough to see clearly and start. It is not enough to finish, and I would rather tell you that now than sell you the other version.

The real bottleneck

You don't have a marketing problem.
You are running it with blind eyes.

More leads will not help a business that cannot see which of the leads it already has went cold, and why.

Everything routes through you

You are the only one who can see the whole picture, so every question comes to you. Quotes wait for you. Decisions wait for you. Every holiday costs revenue, so you stop taking them.

You bought tools, not systems

A ChatGPT subscription, a CRM nobody updates, three automation trials. Tools without a system are just a second job.

You find out too late

The customer who stopped ordering, the margin that slipped, the enquiry nobody answered. None of it announces itself. You discover it at month end, when it has already cost you.

The sequence

Four questions, in this order.

Most owners jump straight to automating. That is why it rarely holds. You cannot control what you cannot see, and automating a mess only makes the mess faster.

Step 1

What to see

Of the hundred things your business produces, roughly six decide whether this month works. Knowing which six is judgment, not software, and it is the part nobody teaches you.

Step 2

What to visualise

A number you check daily and a number you check quarterly do not belong on the same screen. We build the one screen that answers what needs you this week, from your real data.

Step 3

What to control

Seeing it changes nothing on its own. Each number gets an owner, a threshold and a next action, so a red figure on Monday has somebody it belongs to.

Step 4

What to automate

Only now, and only the work that is already understood. Follow-ups, quotes, reports, reminders. This is the easy part, and it is last on purpose.

You leave understanding the sequence, not just holding the output. That is the difference between a dashboard somebody built for you and one you can change yourself.

Fit check

Any business, small or medium.

The four questions do not change between a factory, a clinic and a consultancy. Only the answers do. If you have customers and a business you cannot see clearly, this applies on day one.

This is for you if…

You run a business doing ₹10L–₹10Cr a year and every answer still comes through you
You're a consultant, agency owner, CA, doctor, architect or coach drowning in admin
You have a team of 2–50 and want output per head to go up, not headcount

Skip this if…

You want a get-rich-quick AI side hustle with no business behind it
You want someone to do it for you. This is done-with-you
You won't open a laptop during the sessions

The path

Start small. Prove it. Then scale it.

Start by finding out how much of your business you can actually see. That costs nothing and takes a minute. Everything after it is optional.

Free · 60 seconds

The Visibility Score

Six questions about how you capture leads, follow up and know where you stand. You get a score, the biggest gap, and the first thing to fix. No call, no pitch, nothing to install.

Score my business

Free · 45 minutes

The AI Operator Masterclass

The four questions in full, why Indian businesses stall at the same three points, and what to fix first. Watch it when the score tells you something you did not expect.

Watch free

There are paid programmes after this, a two-evening Sprint and an eight-week build, and you can read about them on the Sprint page whenever you want to. None of it is the next step today.

About

Akshay Mishra

I have been building things on the internet since 2012. Not as a hobby, but because I enjoy solving the problems that quietly slow businesses down.

Through Nowgray, founded in 2018, my team and I build custom software, automations and AI-connected tools for operators across the US, Canada, the UK and Australia. Eight years of watching the same thing go wrong in businesses that looked nothing alike.

What I noticed across all those businesses is that almost none of them were struggling because of a bad idea. They were struggling because their systems were not talking to each other, their data was scattered, and nobody had built them a clear picture of what was actually happening day to day.

Why this is not theory

The five systems in the Sprint are not a curriculum I designed for a workshop. They are the things clients in four countries have paid Nowgray to build, reduced to the version an owner can build themselves in an evening.

What I am not

Not a motivational speaker. No stage, no chanting, no energy round. My LinkedIn summary ends with "no pitch decks, no obligation" and I run these sessions the same way. If you want to feel inspired there are better people. If you want your Thursday afternoon back, stay.

Background

Founder, Nowgray since 2018. Custom software, automation and AI tooling.
Earlier: IT Manager and Business Analyst, senior web developer, digital marketing consultant. Building since 2012.

Where I show up

Weekly on LinkedIn and YouTube, daily in the WhatsApp community, and live on the Sprint every Saturday.

On the ground

Not a stock photo in sight.

Building, speaking, and still sitting in other people's rooms learning. The work is not glamorous and I am not going to pretend otherwise.

Akshay Mishra with peers at the Peak Performance Intensive — **Rooms worth being in**The people around you set the pace

Akshay Mishra at the Train The Trainer Certification backdrop — **Train The Trainer certification**Success Gyan

Akshay Mishra receiving his Train The Trainer certificate on stage at Success Gyan — **Certified, on stage**Train The Trainer, Success Gyan

Akshay Mishra with fellow delegates during a Train The Trainer session — **The room, mid-exercise**Train The Trainer, Success Gyan

Akshay Mishra speaking at a lectern at a Nowgray event — **Speaking at a Nowgray event**The company side of the work

Akshay Mishra with a peer at a business programme — **Still a student**In the room, not on the stage

Akshay Mishra with a fellow attendee at the Guerrilla Business Intensive — **Guerrilla Business Intensive**Learning the craft from people who do it

Akshay Mishra with Dev Gadhvi at Growth Summit India — **With Dev Gadhvi**Growth Summit India

Akshay Mishra with a peer in a hotel lobby between sessions — **Between sessions**Where half the good conversations happen

Akshay Mishra and two others after a Guerrilla Business Intensive session — **After the session**Guerrilla Business Intensive

Akshay Mishra with a peer on the floor at the Peak Performance Intensive — **Front of the room, off duty**Peak Performance Intensive

Akshay Mishra at his desk in Lucknow — **Where the systems get built**Lucknow

Elsewhere

Where I post the build logs.

What I built that week, what broke, and the numbers. @AkshayKMishra.

What I actually build

Every product I own started as the same complaint.

A business could not see what was happening inside itself. That is the whole thesis of the Sprint, and it is not a theory I read.

Software firm, since 2018

Nowgray

Custom software, automations and AI-connected tools for operators in the US, Canada, UK and Australia. This is where the systems get designed, and where I learned which ones are worth building and which ones nobody ever opens again.

nowgray.com

The pattern

Same failure, every time

Not one of these businesses was failing on the idea. They were failing because nothing talked to anything else, the data sat in four places, and no one had built the owner a clear picture of what was actually happening. Every product below started as that complaint.

Built from it so far: MyBackOffice Automation, 100+ deployable AI workflows · CA OMS, practice management for Indian CA firms · DomiCRM, a CRM for systems that do not talk to each other.

Questions

Before you give me your email

No. If you can use WhatsApp and Excel, you can build everything I teach. We work on screen share and I go at the pace of the slowest person in the room.

Sessions run in Hinglish: English structure, Hindi explanation wherever it lands better. All templates and recordings are in English.

Nothing automatic. You get your score, your biggest gap and the first thing to fix, and most people act on that on their own. If you want the reasoning behind it, the free masterclass covers all four questions in full.

No. The score and the fix arrive by email and that is the end of it unless you reply. There are paid programmes further along, a two-evening Sprint and an eight-week build, but nothing on this page is trying to sell you one today.

Everything can be built on free tiers. If you want the fully automated version, budget ₹2,000–₹5,000 a month. We compare options and I tell you honestly what's worth paying for.

You get the score, and occasionally a note about something I have built or learned. One click unsubscribes and it is honoured immediately. Your details are never sold, shared or passed to a call centre.

Next cohort

Find out what you
cannot currently see.

Six questions, sixty seconds, no call afterwards. You get a score, your biggest gap, and the one thing worth fixing first.

Get my free score

Full refund after day one if it isn't for you.

Your business is stillbeing run by hand.

You don't have a marketing problem.You are running it with blind eyes.